Here's What We Do
Phil Hall believes you have to live it to know it. With nearly 40 years in radio and 20 years in new media and steering radio to the Internet, you can trust Phil Hall to guide you to meet your ratings and revenue goals.
Phil's business is built on trust. To develop a strong trust you must have understanding. As a weekend disc jockey to programming chief for the first radio station web site network, executive at the world's largest radio network, station and network owner, Phil Hall has been involved in every aspect of the radio business. Our staff has literally done every job inside a radio station and a ton of jobs on the content side of the web.
His vision at ElectricVillage/OnRadio created format and station specific web site content for over 1200 rock, country, AC, CHR, Alternative, Urban, and Oldies radio stations in the 1990s. This was first time it had ever been done. During Phil's tenure at ABC, over 1,000 stations, that's 10% of the radio stations in America carried ABC music programming.
This understanding of all aspects of radio and its relationship with its audience and the Internet makes us uniquely qualified to advise and develop strategies for today and the future.
Below is a partial list of services:
Audience Development: We will help you maximize your on-air product and exploit online to build increased usage by your audience. We specialize in understanding the needs of the audience and designing programming to meet those needs.
On-Air/Online Strategies: In preparation for the future radio must begin to stake its ground now in online distribution. You've been given another band - online. Everyone has access to it. Its mobile, its coming to the car. We'll get you ready today.
Brand Building: Our expertise in on-air and online content puts you a step ahead in developing your product to be compelling on-air and online - for today and tomorrow.
Product Health Analysis: We can give you a check-up to insure you're doing everything to better your product while maximizing your profit. Our analysis includes a competitive comparison, analysis of your on-air and online product, and an overview of next steps and recommendations.
Format Viability Analysis: This market and competitive analysis will point out viable openings and opportunities in the market. We look at growth and expense to achieve goals based on format, anticipated competitors reaction, and sales
Internal Operations Analysis: This internal analysis assesses the effectiveness of the departmental operations, inter-departmental relations and recommendations for improvements in processes and management. The goal is to develop a plan to improve the efficiency and effectiveness of the operation.
Audience Targeted Promotions: Maximize your marketing dollar when you work with us to develop audience targeted promotions for the on-air and online communities. We've done thousands of them and we know how to make them work.
People Development: Management or talent, we offer a unique, customized program to help your people improve their skills, become better contributors, and more efficient team members.
Content & Distribution: We can help develop, manage, and grow programming, content, and distribution for your syndicated or network program. We also offer senior level management experience in network management and operations.
We work confidentially on a retainer, project, or hourly basis, based on availability and we're market exclusive.
